Business Development & Leadership in an International Context

The Business Development & Leadership in an International Context, Executive Certificate, is a programme organised jointly by the Bucharest University of Economics (Romania), by the University of Economics in Bratislava (Slovakia) and by the University of Economics Varna (Bulgaria).

About the programme

This Executive programme aims to provide participants with the opportunity to learn how to develop business opportunities and to create value in an international context, with a focused approach and backed up by expertise from Central, and South Eastern Europe. Participants will study and learn how to develop a successful business strategy in an increasingly interconnected and competitive global economy, how to adapt and develop marketing strategies and fuel brand development, how to form and lead teams and organizations, and how to understand and exploit financial information in a smart business. All these will tie together participants who will work in teams for developing and adapting to market a business proposal.

Programme Director

Ramona IGREȚ, Associate professor PhD, Bucharest Business School

Who is this programme for?

Our Executive programme is addressing the development needs of the professionals and managers from all industries and has a special geographic focus on Central and South Eastern Europe, bringing together expertise from Bulgaria, Romania and Slovakia.

If you are a professional or a manager interested in taking the next step in your career, uncovering international trends, engaging in international collaborations, developing a business network that will help you meet like-minded professionals get in touch with us and Sign up Now!

What is it all about?

We have created a community and an environment where you can grow and help others grow. By joining you will get access to know-how and top business expertise, you will meet professors, professionals and managers with diverse background, actively engaged in the Central and South Eastern Europe business environment and you will boost your international network and perspectives. You will also immerse yourself in three different cultures and once you graduate we will also grant you Certificates from all three partner universities.

Our proposal in a nutshell – Top expertise and know how, business international network, diverse culture and backgrounds and graduation certificates from three top-universities.


Strategy and Business Agility

11.12.2023 (18:00 – 20:00) – ONLINE
12.12.2023 (18:00 – 20:00) – ONLINE
16.12.2023 (9:00 – 18:30) – Saturday residence ASE BUCHAREST

Leading People and Organizations

10.01.2024 (18:00 – 20:00) – ONLINE
13.01.2024 (14:30 – 18:30) – Saturday residence ASE BUCHAREST
07.03.2024 (18:00 – 20:00) – ONLINE
24.03.2024 (9:00 – 13:00) – Saturday residence EUBA BRATISLAVA

Financial Intelligence

19.03.2024 (18:00 – 20:00) – ONLINE
20.03.2024 (18:00 – 20:00) – ONLINE
23.03.2024 (9:00 – 18:30) – Saturday residence EUBA BRATISLAVA

Talent Management and Team Development

09.01.2024 (18:00 – 20:00) – ONLINE
13.01.2024 (9:00 – 13:00) – Saturday residence ASE BUCHAREST
09.04.2024 (18:00 – 20:00) – ONLINE
28.04.2024 (9:00 – 13:00) – Saturday residence UEV VARNA

Digital Marketing and Branding

23.04.2024 (18:00 – 20:00) – ONLINE
24.04.2024 (18:00 – 20:00) – ONLINE
27.04.2024 (9:00 – 18:30) – Saturday residence UEV VARNA

Capstone Project - Start-up Team Challenge

06.03.2024 (18:00 – 20:00) – ONLINE
14.05.2024 (18:00 – 20:00) – ONLINE
18.05.2024 (9:00 – 18:30) – Saturday residence ASE BUCHAREST


Module Date Location

Strategy and Business AgilityDecember 2023, Bucharest
Leading People and OrganizationsJanuary 2024, Bucharest
Leading People and OrganizationsMarch 2024, Bratislava
Financial IntelligenceMarch 2024, Bratislava
Talent Management and Team DevelopmentJanuary 2024, Bucharest
Talent Management and Team DevelopmentApril 2024, Varna
Digital Marketing and BrandingApril 2024, Varna
Capstone Project - Start-up Team ChallengeMay 2024, Bucharest

Key Topics per module

Strategy and Business Agility

The Strategy and business agility course is especially designed for understanding fundamental concepts of strategy and use of classical tools on real companies The course also touches on concepts connected to agility on real business cases. The audience will define company’s identity, values and strategic vision in the actual business environment. We will learn the Strategic concepts and provide strategic analysis for real companies active in the region. Case studies will be used to clarify business situations and strategic moves and also for understanding how to shape strategy using agility concepts. Team work will be encouraged and the participants will be divided in teams for solving some strategic issues in global companies and for developing tailored business solutions.


Dorel Mihai Paraschiv, Vice-Rector for the relationship with the business environment and the student life, is a full professor at BUES and associated professor at Bucharest Business School for the MBA program delivered in partnership with CNAM Paris. He was also visiting professor at World Bank Institute, Washington, and WU Vienna.  He holds a Ph.D. in International Business and Economics (BUES) and an MA in European Affairs (BUES). Also, Mr. Paraschiv is Doctoral Coordinator (2016) in international business, manager, and a member of 12 international projects, including an ERASMUS PLUS project since 2016. He was consultant for going global strategies for foreign companies expansion in Romania. His consulting activities in strategy is organizational development is completed by research studies in this field.


Alex Cernatescu (guest speaker) is specialized and experienced in creating and running agile teams, adapted to the current business context, that put together STRATEGY, CREATIVITY, DATA & TECHNOLOGY in order to help brands and business become closer to their consumers and their employees but also be more adaptable to change. He was awarded the Forbes 30 under 30 for Innovation, Digital and Media Award. Alex is passionate and experienced in entrepreneurship, global business development, C-Level management, digital transformation, product development, change management and leadership in Digital Advertising, Advertising, Software and Technology companies. He is a seasoned international CEO, serial entrepreneur, public speaker, consultant, trainer and a tradigital strategist with extensive experience in major brands and helping them face the challenges they face in the digital age, currently focused on the United States & EMEA.


Sorin Anagnoste is a Management Consultant at one of the most important companies on strategic management on the local market, but also Lecturer at Faculty of Business Administration (FABIZ) from The Academy of Economic Studies (ASE) from Bucharest. Sorin has over 10 years of experience in companies across different industries (FMCG, Oil&Gas, Financial Services, Consulting), in roles like Business Analyst, Finance Manager, Management Consultant or/and Lecturer. After graduating the Faculty of International Economic Relations at ASE in 2008 he enrolled for a PhD under the same institution which he successfully graduated in 2011. His competences already have been in the area of Intelligent Automation, Innovation Management, Strategic Management, Due Diligence, Change Management, Mergers&Aquisitions, Teaching and Training.


The module is delivered over 12 hours. 4 Hours will be divided into 2  blocks of 2 hour online meetings and the remaining 8 hours will be an in campus block held during a Saturday.

Leading People and Organizations

Leading teams in the periods of change and disruption, dealing with complexity are the nowadays challenges for leaders. The organizations must be able to upgrade or re-engineer processes and ensure employees adapt and grow to meet organizational needs. People are at the heart of any effort to bring about organizational change, and they require strong leaders who, through their actions and words, can set the tone for how employees should approach change.

The main objective of the module is to provide the participants with practical tools and frameworks to refine your personal leadership purpose, in alignment with the purpose of your organization.

These topics will be covered: power and influence, relations and sources of power, power networks, models of leadership, getting things done, linking power and influence to reality, elements of mindful leadership, leading digital transformation in complex organization, leading product development team – case study (not only for business owners) etc.

Your study will include also practical approaches of real world cases of disruptive situations like Black Swans – such as COVID or the Ukrainian political situation- or general situations that require an agile development.

The final part is dedicated to the final project participants present, discuss, and give each other feedback for their work under the supervision of the lecturers.


Tănase Stamule is an associate professor and dean of the Faculty of Business Administration in foreign languages, within the Bucharest University of Economic Studies. His research areas include intercultural management, leadership and public administration. Outside of his academic career, Tănase Stamule has a 10 year experience in entrepreneurship, has activated as economic advisor to the Prime Minister of Romania, and has developed the excellency programme of the Konrad Adanauer Foundation in Romania.



Martina Králová is an experienced marketing and business development leader with extensive knowledge focused on executing business vision and goals. She has proven track record in the area of telecommunication, IT and management, NGOs and consulting services. Martina has an extensive experience in team management and coaching, business development and strategic management and digital transformation while working for companies such as Orange, Sygic, T-Mobile and KPMG.


The module is delivered over 12 hours. 4 Hours will be divided into 2  blocks of 2 hour online meetings and the remaining 8 hours will be an in campus block held during a Saturday.

Financial Intelligence

The main objective of the module is to provide the participants with practical knowledge in business valuation and related financial areas. These topics will be covered:

  • How to read financial statements
  • How to process financial analysis
  • How to assess the company´s financial condition
  • How to perform business valuation

The companies’ values are estimated using several different valuation models such as the dividend valuation model, the free cash flow valuation model, and the comparable companies model. In the process of performing valuations of companies special evaluation problems arise and are discussed.
After successful completion of the modul the participants will be able to:

  • value companies using several alternative fundamental valuation models
  • make consistent forecasts of financial statements
  • critically scrutinise and evaluate others’ forecasts of financial statements and others’ valuation of firms
  • write equity research reports

Ivan Chodak is an experienced investment banker with focus on mergers & acquisitions (M&A), corporate finance and management consulting (business processes, business strategy, financial controlling and reporting). He has proven track record in the area of financial modelling, financial management, business valuation, transaction structuring and negotiation. Ivan has an extensive experience with preparation and setup of international family offices, including investments on financial markets, real estate and private equity.


The module is delivered over 12 hours. 4 Hours will be divided into 2  blocks of 2 hour online meetings and the remaining 8 hours will be an in campus block held during a Saturday.

Talent Management and Team Development

The module is designed to provide participants with relevant practical information about managing human resources in a labour market defined by critical skills shortages, remote work and disruptive technology. The main topics are related to creating a great employee experience at the workplace and developing individuals and teams fully engaged and committed to their work. During this module, the participants will discuss case studies, enact role-plays, develop talent management practices, and solve team development challenges. After the module, the participants should be able to use the instruments of talent management, analyse and solve practical talent management problems and utilize their strengths (talents) for their professional development.


Ramona Ștefania Igreț is a PhD Lecturer at the Faculty of Management within the Bucharest University of Economic Studies. She has been teaching human resource management for more than 15 years and has extensive experience in management consultancy for both private and public organisations. Her area of expertise includes strategic HR management, career counselling, performance management, organisational culture diagnosis and development, European funded projects management.


Petar Petrov is a PhD lecturer at the Department of Management and Administration within the University of Economics Varna (UEV). He is the coordinator of UEVA – the student start-ups accelerator at UEV. His professional interests and expertise include talent management, internal marketing, HRIS, intercultural competence, coaching, online research, and project management. He has over 10 years of experience in teaching HRM, providing training and business consultations for public and private organizations and participating in European funded projects.


The module is delivered over 12 hours. 4 Hours will be divided into 2  blocks of 2 hour online meetings and the remaining 8 hours will be an in campus block held during a Saturday.

Digital Marketing and Branding

The sessions aim at critically discussing the nexus between contemporary branding approaches (both in their theoretical components and in their practical implications) and the digital agenda of international businesses. The profounder discussion is on the repercussions of the application of digital marketing by present-day businesses and the simmering interest that marketing ploys revolving around experience marketing, value creation through social media, influencer marketing, A.I., augmented reality and machine learning have witnessed in light of breaking through the branding clutter. The broader framework is that of finding the most effective ways companies can follow to manage their brands in a way effective and more responsible for the communities. A special emphasis is put on the evolution from Marketing 1.0 to Marketing 5.0.

One of the subject’s important objectives is to provide students with concepts and techniques necessary for companies to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry point of view, and combine a comprehensive theoretical foundation with rich practical insights to assist future specialists in their day-to-day and long-term brand decisions.

By course completion, students should gain knowledge and skills in the following topics:

  • The role of brands and the concept of brand equity;
  • The process of brand positioning and the diversity of brand positioning strategies;
  • The role of brand associations, the concept of integrated brand communications and the advantages of creating strong brands;

The three main ways to build brand equity: by properly choosing brand elements, designing marketing programs and activities, and leveraging secondary associations.


Vladimir Zhechev holds a Ph.D. in Marketing and currently is Head of the Department of Marketing and Erasmus+ institutional coordinator at UE-V. At present he is an invited professor at institutions of higher education in the UK, Germany, Russia, Thailand, Kazakhstan, etc. and runs his own consulting business.  He has worked as a consultant at GMSE (General Motors Southeast Europe) and has successfully completed over seven European projects in the fields of: higher education, hospitality management, branding, marketing, and others. Vladimir Zhechev has been responsible for the collaborative Joint Degree programme with Nottingham Business School in his capacity of Deputy Course Leader (2015-2017). The researcher has completed specialisations in the UK, Russia, Germany, Spain, France, Greece, Belgium (the European Commission), the Netherlands, India and Cyprus. He has authored academic papers, monographs and book chapters in hotel marketing, general marketing, branding, CRM, etc. and is an editorial board member of the International Journal of Professional Management, UK and Economic Studies Journal (issued by the Bulgarian

Assoc. Prof. Vladimir Zhechev, PhD
Head of Marketing Department


Selvet Niyazieva is a p.t. assistant professor in the Marketing department of UE-Varna. Her main areas of expertise are Marketing management, Brand management, Contemporary international marketing strategies. She teaches these courses at undergraduate and graduate levels. Niyazieva finished her education at a Ph.D. program in Marketing with the right to defend her thesis Happiness as segmentation criteria in B2B markets. Prior to joining UE-Varna, she worked in a shipping company and currently uses her intercultural and industry experience to bring the working world to both her classrooms and curriculum. Niyazieva is able to combine analytical thinking with creative problem solving to help teams come up with innovative ideas to drive businesses forward, in her classes she tries to teach and encourage students to post original, quality content to brand their unique identities in this way students learn to feel more comfortable sharing their work, which is crucial for successful collaboration in the digital age. She is a part of an International project titled Digital Employer Engagement and Learning for Hospitality and Tourism under Pandemic and Other Crisis Situation – working together with partners from Greece, Cyprus, Spain, and Latvia.

Assoc. Prof. Selvet Niyazieva, PhD
Marketing Department


Plamena Palamarova is a chief assistant professor in the Department of Marketing at the University of Economics – Varna. She holds a PhD degree in the field of digital marketing communications and has experience as a lecturer in courses such as Brand Management, Marketing Research, Digital Marketing and International Communications. Outside of university activities, Ms. Palamarova is actively involved in consulting for Bulgarian business organizations and has taken part in both national and European projects. In the past few years, she has been involved as an expert evaluator and researcher with the Municipality of Varna and the National Innovation Fund.


Assoc. Prof. Plamena Palamarova, PhD
Marketing Department


The module is delivered over 12 hours. 4 Hours will be divided into 2  blocks of 2 hour online meetings and the remaining 8 hours will be an in campus block held during a Saturday.

Capstone Project - Start-up Team Challenge

The main objective of the module is to offer the opportunity to the participants to bring together all instruments and information presented during the previous modules. The participants will be divided in teams and will work on a joint project, with a mentor and they will finaly present their solution to all other competing teams. During this closing module the participants will have the opportunity to put their newly acquired skills to test and also pitch their presentation in front of all mentors and participants. The entire module will be organised arround the following three elements:

  • real life case
  • team work
  • pitch of the project in front of mentors and participants


Vasile Alecsandru Strat is a PhD associate professor in the Department of Statistics and Econometrics at the Faculty of Cybernetics, Statistics and Economic Informatics within the Bucharest University of Economic Studies, while also occupying the position of Dean of the Bucharest Business School. Vasile has an extensive experience in research and consultancy projects for both private and public organisations.




Prof. Evgeni Stanimirov PhD
Rector of the UEV, Marketing Department




Martina Kralova

Senior Manager, Advisor, Consultant



The module is delivered over 12 hours. 4 Hours will be divided into 2  blocks of 2 hour online meetings and the remaining 8 hours will be an in campus block held during a Saturday.

Enrolment Process

In order to apply to our Executive postgraduate program, you must hold a bachelor degree and a minimum of 3 years of Professional experience. You need to be fluent in English and having managerial experience is a plus!

  • Application form
  • Copy of the Bachelor’s Degree
  • Copy of the transcript of the Bachelor Diploma
  • Copy of the birth certificate
  • Copy of the marriage certificate (if applicable)
  • Copy of the identity document
  • CV – English
  • Letter of motivation – English
  • Medical certificate stating that you are clinically healthy
  • Registration fee, proof of payment 200 RON (40 Euro)
** For non-Romanian applicants with a Bachelor Diploma issued by a non-Romanian university a Recognition letter from the Ministry of Education is also needed. For obtaining the letter one needs the following documents:
2. Bachelor Diploma – copy and certified translation (in original) in Romanian language for the document
3. Academic transcripts – copy and certified translation (in original) in Romanian language for the document
4. Personal identification document – copy of passport / identity card
proof of legal name changes, if applicable, copy for documents in Romanian language / English / French / Spanish / Italian, and authorized translation in Romanian for other languages
5. Proof of payment for evaluation fee – 100 RON
More details here.on the website of the Romanian Ministry of Education.

Tuition fee

The total tuition fee of the program is 2500 Euro (12 500 RON) and is payable in the account of the Bucharest University of Economic Studies (ASE). The tuition fee is payable in Euro or in RON, only after you receive the acceptation letter from the representatives of the Bucharest Business School (BBS).

EURO Bank account ASE
Beneficiary: ASE
Address of the beneficiary: Bucharest, Piata Romana no. 6, District 1, Romania
Fiscal code: 4433775
IBAN Account: RO43 RNCB 0072 0016 0786 0004
Bank Name: Banca Comerciala Romana
Bank Address: Bucharest, Sector 1, Romania
Details:  Business Development & Leadership in an International Context – BBS

RON Bank account ASE
Beneficiary: ASE
Address of the beneficiary: Bucharest, Piata Romana no. 6, District 1, Romania
Fiscal code: 4433775
IBAN Account: RO35 TREZ 7012 0F33 0500 XXXX

Bank Name: Trezoreria Statului Sector 1 – Bucuresti / State Treasury, County 1, Bucharest

Details:  Business Development & Leadership in an International Context – BBS